Trevato Development Group Enters Into $400+ Million Joint Venture Project in Greenville, South Carolina

JACKSONVILLE BEACH, Fla. — December 11, 2023 — Trevato Development Group today announced it is entering into a joint venture redevelopment project in Greenville, South Carolina with RocaPoint Partners, a privately held real estate investment and development firm based in Atlanta, Georgia. The partnership was finalized on July 7, 2023. The overall joint venture represents more than $400 million in development.

The Greenville County Square Redevelopment Project encompasses 3.5 million square feet of redevelopment on 37 acres of land adjacent to Falls River Park on the Reedy River. Trevato and RocaPoint Partners entered into a 50/50 joint venture in 2023 for 1 million square feet of core development that includes the design and extension of University Ridge, which runs through the center of the master plan. The Trevato and RocaPoint joint venture along with the peripheral development will be a central hub of Greenville’s downtown.

“This 3.5 million square foot redevelopment located in the heart of Greenville’s vibrant city center will be a premier destination to live, work and play,” said Katelyn Taylor, Trevato Development Group Operations Manager. “Our team is looking forward to working closely with RocaPoint Partners to bring the core of this dynamic mixed-use project to one of the nation’s fastest growing cities.”

Trevato will be the lead developer of two multi-family, mixed-use buildings totaling 600 top-of-the-market units in seven-story buildings, with retail on the ground floor and multi-family on floors two through seven. RocaPoint Partners will be the lead developer of two office buildings, two parking garages, a Whole Foods Market, retail and parking garage, in addition to ancillary single-purpose buildings. The retail development will include home furnishings, specialty retailers, food and beverage and entertainment.

Phase one construction is designed to include 184 multi-family units, 30,000 square feet of retail space including Pottery Barn and approximately 100,000 square feet of office mixed-use building space. A 1,100-square-foot parking deck will also be constructed, in addition to ancillary buildings and a dog park.

The second phase of development will include 416 multi-family units and is targeted to include 195,000 square feet of retail space and 125,000 square feet of office space, in addition to a 1,200-square-foot parking deck.


About Trevato Development Group
Founded in 2016, Trevato Development Group is a privately held real estate investment and development company that is dedicated to creating high-quality projects with a focus inspired by successful comparables in larger up-and-coming cities. Based in Jacksonville Beach, Florida, Trevato embraces local character combined with new and innovative experiences that promote walkability and a vibrant sense of place. To learn more, visit