Greenville County Square

Greenville, South Carolina is ranked one of the fastest growing cities in the country by the US Census Bureau, and considered one of the hottest tourist destinations in the South, with five million visitors annually.

County Square is a central part of the Greenville Downtown Redevelopment Project, a dynamic mixed-use redevelopment spanning 37 acres located adjacent to Falls River Park on the Reedy River. In the heart of Greenville’s vibrant city center, this redevelopment will be a 3.5 million square foot infill location serving the region as a premiere destination to live, work and play.

County Square will include multiple multi-family projects with 250,000 square feet of upscale retail, restaurant space and entertainment venues.

Project Background

Trevato’s development partner, RocaPoint Partners, entered into a public/private partnership (PPP) with Greenville County in 2018 on a 37-acre master project redevelopment of county property in downtown Greenville, South Carolina
The master project provides 3.5 million sf of entitlements over 15 pad ready sites, including 1,800 multi-family units, 500,000 sf of office, 300,000 sf of retail, a 265,000 sf county building, a park and trail system
The PPP funds up to $50 million of horizontal infrastructure, including demolition of existing functionally obsolete county buildings, construction of roads, utilities and pads for vertical development, and traffic improvements
RocaPoint, received a 17-year purchase option for vertical development, on a pad-by-pad basis at a pre-established price per-floor area square footage, with no annual escalations

Schematic Design Phase 1A Multifamily Mixed-use

Conceptual Design Phase 1B Multifamily Mixed-use

Trevato + RocaPoint Joint Venture

From 2018-2023, RocaPoint fee developed a 250,000 sf, $65M county office building, facilitating the relocation and consolidation of the county’s employees, completed the majority of the demolition of the then-existing buildings, and pre-leased, through executed letters of intent or fully executed lease agreements substantially all of the retail and one of the two office buildings
The retail development includes an executed lease with a standalone Whole Foods Market, anchoring the development and providing an attractive co-tenant for other desirable retailers, including home furnishings, specialty retailers, food and beverage, and entertainment
The project includes the design and extension of University Ridge along the center of the master project, serving the 1 million sf core of the project where the retailers will locate
In 2023, Trevato entered into a joint venture with RocaPoint for the entire core project, whereby each partner will take primary responsibility for certain pad developments, but both partners will share equally in the success of the core project
Trevato will be the lead developer of two multi-family mixed-use buildings totaling 600 top-of-the-market units in seven- story buildings, with retail on the ground floor and multi-family on floors two through seven
RocaPoint will be the lead developer of the two office buildings, two parking garages, the Whole Foods retail and parking garage, and ancillary single purpose buildings